Designers William Kroll founded Tender after a trip to research the production of denim in Kojima. Tender produces exceptionally crafted apparel and accessories inspired by the Great British Steam age. The brand takes great pride in the workmanship that goes into the making of their items. All Tender products evolve through a process of rigorous research, design planning and traditional manufacturing methods, resulting in an item that is built to last and visibly crafted by those who care. Tender belts are made with leather from an English tannery that has been in production of leather goods since Roman times and hand cast brass buckles (also made in England). Tender designs to please the modern man while celebrating traditional British craftsmanship and heritage.

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