Baxter of California’s grooming products infuse the best of nature and modern science to provide male skincare solutions. Founded by Baxter Finley in 1965, Baxter of California was Finley’s response to rough, sun exposed skin and a lack of quality male grooming products. His inaugural product, a moisturizer called Super Shape, quickly became Hollywood’s must have and solidified Baxter of California as the first and best men’s grooming line in the United States. Today Baxter of California continues to create unique products and experiences to enhance the male grooming process.
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